Nauti Nutrition
Food & E-commerce website, 2026
A pre-order online shop for a Wakefield healthy snack brand, built around fresh fortnightly baking batches and nationwide Royal Mail delivery.
The challenge
Victoria bakes everything to order, so the website had to run her business model, not just list products. Ordering needed to open and close around baking batches so nothing goes to waste, with a minimum order and clear dispatch dates. The brand had to win over a gym and fitness audience while looking young, vibrant and genuinely delicious. Within months of launch the business grew from local collection to posting across mainland UK, and the site had to grow with it.
The solution
I built a custom WordPress theme and a bespoke WooCommerce plugin around a batch system. Each fortnightly batch opens, closes and dispatches on schedule, a site-wide banner tells customers whether ordering is open, and the basket enforces the minimum order. Customers can choose a selection box or build their own, pay through a custom SumUp integration, and receive emails showing their batch and dispatch date. For Victoria, a bake report totals exactly what to make for each batch and exports to PDF, and a dispatch list exports straight to the courier. When the business moved to 48-hour tracked Royal Mail, I added mainland UK postcode checks and reworked the delivery flow, and the Nauti Club mailing list collects sign-ups for new launches.
Results
- Victoria bakes only what has been ordered, batch by batch
- Launched in May 2026 and scaled from local delivery to nationwide dispatch
- Bake reports and courier dispatch lists produced automatically for every batch
- Nauti Club mailing list ready for new product launches
E-commerce · WooCommerce · Custom Plugin · Payments · Brand